Coupled with some more in-depth specific information on the kind of research you need to do, this is an excellent primer and hands-on guide. Journal of The American Statistical Association - J AMER STATIST ASSN. Abraham Wald’s Work on Aircraft Survivability.

more it before you start a project, make some notes and get started.All the advice given by Erika Hall is very pragmatic and applicable to most real-world situations. Just Enough Research This book by Erika Hall is focused on design research but explores how to spot your blind spots and biases during research. Survey response scales can be embedded in the survey (e.g., 15, 110, etc.

This includes the language you use, the order of the questions, and, of course, the survey scale: the default values and ranges you use. It's a fairly short book, so you can just read. How you design a survey or a form will affect the answers you get. It provides a practical, succinct guide on (1) what research can do for you (2) and how you should go about. Review 2: Clearly written by someone with a lot of experience in doing (user) research.For some people, it might be too basic or not in-depth enough.I would recommend this book to anyone who doesn't have any user experience, but wants to make a good start. Erika Hall’s book, Just Enough Research thoroughly demystifies research. It has the whole before, during, and after process for research.(Read as epub in iBooks.)

It is a put-it-on-the-reference-shelf book. In this book, Hall explains why good customer research is so important. I have other resources, but this book was suggested sort of last-minute by a UX friend and I went for it.This is the basics laid out in clear fashion so any panicked newbie can get a grip and be less nervous about the process.This is also not a read-once book. Back in 2013, Erika Hall, co-founder of Mule Design, wrote Just Enough Research. Settling into Season 2 of our podcast, we have the great Erika Hall. Review 1: Excellent for me as I head out to conduct my first-ever customer visit. The Art of Just Enough Research: With Guest Erika Hall.

Just Enough Research by Erika Hall